Why cases? Cases are used all over B-schools. The idea behind cases is that you'll sort of temporarily work for the company that's featured, and you'll get to practice at playing CMO or CEO. The cases tell a scenario based on some real life management situation. Cases begin by describing the company and industry and then some dilemma is posed that you're supposed to address (and often, figuring out what the dilemma is, is part of the problem). You'll do cases in classes and sometimes on job interviews (especially for consultants). While you probably want a good grade in class, or a chance at the job, the point of a case is to immerse you into a simulated managerial decision setting, without there being terribly serious real world ramifications; i.e., before someone hires you and lets you loose in the real world, empowering you to possibly destroy a brand or bring your ROI crashing down (sort of kidding), they want to see how you think and behave in this practice world first.

How to proceed? We provide a detailed step-by-step approach to completing a case study.