FIRST DAY OF CLASS INSTRUCTIONS
THANK YOU for choosing MM as the teaching and learning solution for your Marketing Management course. We are confident that you and your students will enjoy this solution and find unprecedented success with the MM experience. To ensure that your students are as successful as they can be, we recommend that you do the following things BEFORE your course begins:
You can help us keep the costs of educational materials low. Access to the online learning assets for MM is only available through the purchase of a NEW book. Online access is NOT sold separately; students who choose to buy a used book will not be able to benefit from our engaging online resources such as video clips, flash animations, online quizzes and more.
Before the first day of class: please let your students know that access to 4ltrpress.cengage.com/mm is available only with the purchase of a NEW textbook. We recommend that you also communicate this information through your syllabus, course website or an e-mail to your students.
On the first day of class: please encourage students to purchase a new book so they can benefit from the online resources. Show them the demo of online resources available at 4ltrpress.cengage.com/mm or invite your Cengage Learning representative to your first day of class so that he or she may demonstrate the vast array of online tools that will help reinforce your students' learning, hopefully leading to a better grade and outcome.
For your convenience, we have attached an MM PowerPoint Introduction slide show for use the first day of class. You can also schedule a demonstration of the online assets with your local sales representative. If you have any questions, please contact your local sales representative or the MM product team.
If any of your students have already purchased a used text, please let them know they have the option of returning the used book to the bookstore and purchasing a new BUSN text, complete with access to the online resources.